TOW #26: Berger Paints Billboard

Billboard are often thought of as one of the best kinds of advertisements: their size, height, bold colors, and large lettering grab the attention of passing drivers. However, Berger Paints made a much simpler billboard and employs some unique methods in order to make those who see it think about buying their products. Among these are the apparent presence of a person hanging on the billboard, shaping the board in such a way that part of it looks like the sky, and putting very little decoration on the board.
When billboards feature people, it is usually in the form of a photograph or other form of picture. In this instance, Berger Paints decided to put a life-like dummy, dressed like a painter, smack in the middle of their billboard. This would certainly be a surprise to those passing the billboard: at first glance they would think that they were seeing an actual person hanging off of it. When they realize that the "person" is fake, they understand what the billboard is advertising. It is also just very unique to put something like that on a billboard, so it would impress those who see it, and they would think Berger Paints very creative.
The upper right area of the billboard is cut in rectangular shapes, exposing the sky behind it. Because the dummy on the billboard is holding out a paint roller, it looks like the dummy is painting the billboard itself the color of the sky. This, coupled with the logo in the corner that says "Natural Finish Colours", would lead a potential customer to believe that Berger has an excellent selection of paint colors that mimic nature. This is desirable to customers, leading to the message of the billboard: Berger Paints have natural colors, so you should buy them.
Besides the jagged edges on the right side and the hanging dummy, this Berger Paints billboard is not crowded with decoration: its colors are rather plain and part of it has been cut away to show the sky, and the only three words on the billboard are small and tucked aside in a corner. The overall simplicity of the billboard keeps viewers focused on its message.
If one knows anything about advertising, the Berger Paints billboard would not change one's mind. If one realizes that the billboard is cut to show the sky and not actually painted so well as to look just like it, it would still not be successful. However, it is very creative and interesting to look at.