TOW #9: Apple Advertisment

The smaller white words say "32 GB iPhone starting at just $349" and that small
object next to the iPhone appears to be some kind of bluetooth device. 

Apple is a world-famous, insanely popular technology company, and their lines of iPhone is probably their best-known product.  Although the company releases a newer iPhone with apparently minor modifications every few months, those customers loyal to Apple or looking to try something new buy every single one.  This advertisement is plain, boring, and dark at first glance, but it is made with the sole purpose of trying to get people to buy the new iPhone.  It appeals to five characteristics that are very important to consumers (besides price, of course): brand, looks, speed, and age, and therefore chicness, of the product.
Apple and the ad agency worked together to make this ad, and they wisely chose to display the Apple logo on the phone.  Apple is very popular and is known for its excellent engineering and design; it is trusted by consumers more than almost any other tech company.  This trust, this credibility, is shown through that little logo, thereby making an appeal to ethos.  As this ad is for the iPhone, it includes a picture of the new one, showing off its clean, smooth lines and cool, gray color.  Consumers love owning "attractive" objects, and when they see a phone with these characteristics, which are very popular at the moment, they want to buy it.  The text on the right side of the advertisement gives one example of the new iPhone's superiority: it is "faster", presumably than older models.  In this fast-paced world, people want products that keep up with their busy lives and are used to speed.  Reading that the new iPhone is fast, even though it's a very vague description, appeals to the desires of the consumer.  On the subject of newness, this ad clearly states that this iPhone is the newest product.  The word "new" is nowadays associated with terms like "modern" and "superior" and "updated", and in the realm of technology, anyone would agree that newer is better.  Many consumers also believe, often subconsciously, that the newer their purchased objects the "better" they are as people, so clearly, new, sleek iPhones are very appealing.
All of these "devices", and others that go unmentioned here, make the iPhone extremely enticing to consumers, often too enticing to ignore.  It would take a solid dislike of Apple products or complete indifference to technology to ignore such a message, but what about hardcore Apple lovers?  It's easy say that they'd fall head over heels for the newest iPhone after seeing this ad.