TOW #23: iPhone 5c Packaging

Part of Apple's success as a company is the simplistic and unique packaging of their products.

Upon my return from a robotics regional competition this past Sunday, I was unexpectedly gifted with a new iPhone 5c.  It was not my birthday, Christmas, or any other special gift-giving occasion, but like any other teenager, I was thrilled.  When I picked up the box for the iPhone, I was surprised by how interesting it was.  Though simplistic in design, the iPhone 5c packaging expresses what Apple's goals are as a company and how they want to market themselves to their customer base: they want consumers to focus on the product itself, not on fancy packaging, and want to present their company as modern and innovative.
The shape of the box is vaguely rectangular in shape, but it has rounded corners.  By not having sharp edges, the box appears threatening and more inviting, as curves make the box seem 'cuter' than severe corners would; in the minds of consumers, sharp things could be dangerous, but the iPhone 5c box does not look danerous. 
The top of the box, the removable portion, is clear, allowing buyers to see the iPhone.  Seeing the product directly is more enticing than seeing a picture or some other form of representation, so people are more likely to buy the product.  The iPhone has a sticker on the top that looks just like the main menu screen, so buyers know exactly what they are getting into.
The bottom part of the box is white, decorated only the words "iPhone 5c" and with the Apple logo, both in black.  Both the label and the logo stand out against the white and make it clear that the product in the box is made by Apple, a well-known and widely admired company; Apple products are considered to be status symbols.  The "c" in the label has a box around it, as buyers take note of what version of the iPhone it is and how new it is.  Apple's customers, like many others, believe that newer is better.
Once the top of the box is taken off, the buyer can take out the iPhone.  Underneath there are a few pieces of card stock or a similar material.  The first piece says "Hello", a simple but friendly greeting that introduces the buyer to the product.  The next piece turns out to be a small pamphlet with directions about how to use the iPhone, written in various languages for accessibility across international markets. The third piece has two Apple logo stickers, which help advertise the company.  All of these things help a buyer to understand the product and the company better, no matter where they are from. 
When all of those pieces are removed, an earphones case, a charger cord, and a charger.  They are cleverly hidden beneath the iPhone, indicating that it is the phone that is the most important part and that the other things are just extras, despite their necessity.